Last week we introduced you to eight key considerations when choosing a social media management provider. We wanted to give you an all round view of the world of social media management; there are a plethora of different agencies offering various services. We understand handing over the reigns of your social media channels is a big deal, so take a look at the points below to help you make an informed decision when choosing your social media partner:
They position themselves as a social media management provider - The marketing industry is diverse, practitioners have multiple areas of expertise. What does the brand identity of your provider tell you? Do they brand themselves as a digital marketing agency, a content marketing agency, or do they focus purely on social media? The likelihood is that a provider that focuses purely on social will have more in-depth knowledge and expertise.
They understand strategy - Social media should be included in your overall business and marketing strategy; the team at your social media management provider will create a seperate social media strategy considering your target audience and business objectives, then mapping a clear plan with actions, timescales and metrics in place to measure success in line with your business objectives.
They continually evolve - We mentioned last week your provider should be on the cusp of emerging technology and trends; they should be able to demonstrate how they’ve used new tech for other clients and continue to adapt the strategy plan to make sure you are getting the results you want
They offer training - A great agency will provide training to equip you with skills and knowledge to better manage your social media, whether that’s etiquette on responding to rude customers, ephemeral content ideas or how not to use hashtags
They monitor, listen and respond to your customers in a “social” way - Engaging with a customer on social media is a different art to speaking to them over the phone; your social media management provider should understand that and they should always be looking for ways to cultivate leads, to cross-sell and to reach out to bloggers, consumers and influencers. Soc-Med have multiple years of delivering results and have a network of bloggers and influencers.
They keep in touch - Social media should be exactly that - social. Your social media management team should be proactive in their communication: picking up the phone, scheduling regular catch-up and evaluation meetings, digging deep and finding out about upcoming campaigns, new product lines and any changes that will impact the services they offer you.
Soc-Med offer all the services and considerations detailed here and in part 1 [hyperlink to part 1 article]; we spend time getting to know you, your team and your brand so we can create interesting, relevant and authentic content.
If you want to find out more about how we can work together to boost your online presence and reach new customers, give us a call on 0161 410 4455 or email our Director Kaz.