Outsourcing your social media? Here’s what you need to know – Part 1

You might be struggling to understand the value and potential of social media for your business. With 2.62 billion social media accounts set up across the globe, the business potential of using social media to reach new customers is significant. Leading brands are seeing measurable results in sales, leads, not to mention positive PR and a boost to their brand image.

Outsourcing your social media will allow you to focus on what you do best, whether that’s generating new retail clients, developing new fruit cordials or researching sustainable packaging options. If you’re new to the world of social media management, you might be wondering what you should look out for when scouting the market for a social media management agency. We can help – take a look at the pointers below:

They provide expertise – A good social media management provider will know which social media channels work for you and more importantly know how to take advantage of new technology, tools and emerging platforms, whether that includes new features such as changes in character counts or personalisation features. They’ll also be making recommendations on messaging, tone and the best time to post

They know your sector – Do they have experience of managing social media accounts for other brands within your sector? An understanding of your industry, services, products, challenges and what will drum up some well-deserved attention will save you and them time in the long-run

They engage – What type of engagement are their current clients getting? If their last post was three weeks ago and there’s no sign of any online dialogue that should ring warning bells to steer clear

They have ideas – It can be hard to think outside the box when it comes to your own brand; your social media agency should offer a fresh pair of eyes with new, innovative ideas for content across channels such as Facebook, Twitter, LinkedIn, Instagram, Snapchat and YouTube
They understand performance and ROI – Tracking the performance and ROI from social media is vital; your agency should have a data-driven mindset and start by analysing your current online presence and engagement levels, then using detailed analytics to identify trends to develop a strategy to achieve your goals. They should have a close eye on engagement levels, followers, impressions and other metrics to prove their content is resonating with your audience and meeting your business objectives, whether that’s generating sales, building your brand presence or attracting new influencers
They understand customer support is a priority – Social channels aren’t simply for posting content; service-led businesses use social media as key channels to interact with their customers; if that’s the same for you, your social media management provider should demonstrate the tact and diplomacy in their own online engagement that is vital for great customer service
They know a fake when they see it – your agency will be able to spot a fake or copycat account; these can be detrimental to your brand image, so your agency will take action and arrange for these to be taken down to reduce the risk of any negative brand perception

Digital marketing moves fast. This undoubtedly impacts the rate at which social media features change, but for a business owner, particularly of an SME or startup, keeping up with these changes can be a challenge and time that you just can’t dedicate to. And that’s where working with a social media management company comes into play.

Soc-Med promise to provide all of the services mentioned above; next week we’ll be sharing more must-have’s when choosing your social media management agency.

If you want to find out more about how our team can help you boost your online presence across social media and reach new customers, give us a call on 0161 410 4455 or email our Director Kaz.

Social Media, Is your business missing out?

A clever social media team will horizon scan for new social media trends and technology, they’ll know about the vital changes, whether it’s the rise of chatbots to interact with your customers, or the slow decline of organic reach. They will make recommendations for which channels and new techniques could work for you and your business to help you create a stronger brand positioning and reach new customers.

We’ve hit the halfway point through 2018; you still have time to tap into the potential of new opportunities that are infiltrating the wonderful world of social media.

Chat, chat, chatbots – Integrating chatbot technology onto your social media channels will make customer service a whole lot easier and faster. According to Gartner, 20% of business content could be machine-generated by 2018. If machines can be taught to create stories that are genuine and relatable, there’s potential in investigating how businesses can use bots to interact with customers, not just as a customer services means.
According to Facebook, 63% of people are messaging more than they were two years ago, with 80% of adults and 91% of teenagers using messenger services such as Facebook messenger and Whatsapp daily. Consumers are sadept and confident in using this technology: its quick, its convenient, it uses natural, intuitive language that consumers understand and it saves time not having to wait on hold for minutes, possibly hours for a customer services agent to respond.

As bots become smarter you will be able to personalise your brand voice and messaging. Facebook reported that they now see 100,000 monthly active bots on Facebook Messenger, offering a whole new platform for marketers to connect with audiences

Ephemeral content…the stuff that’s there, then gone!

We don’t want to miss out and neither do consumers, which is why the use of ephemeral content such as Snapchat posts, Instagram and Facebook stories that last 24 hours is increasing. Creating a sense of scarcity and offering a deal for a limited period of time pushes consumers to engage with your brand. Brands are now will creating a seperate strategy for ephemeral content as they jostle to keep their stories at the top of their consumers social feeds. Ideas such as providing behind the scenes footage, sneak-peaks of new products in development, snippets of customers engaging with you and your brand, also weekly promotions and competitions could all provide benefit; we can help you further by developing an ephemeral content strategy.

The rise of augmented reality
iPhone 8 and iPhone X provide users with new augmented reality experiences, brands will start to integrate AR content into strategies. Snapchat have an AR feature that allows users to project themselves or images into the real world through the app’s camera.

Whether you’re an independent restaurant launching a new menu or you provide high-end hair accessories and eco-friendly makeup products, you can offer consumers a full, 360 degree view of your new product using special filters, providing a more immersive experience.

Video that…

Mobile video is the number one fastest growing advertising formats; by 2020 80% of online internet traffic will be video. Facebook Live and Instagram Live are great tools to post high quality, engaging and exciting content.

Nearly half of businesses are already implementing social videos, with more money being invested into social and digital ads than on TV advertising.

Soc-Med can recommend ideas and create video content to help you achieve your business objectives – these can range from customer testimonials, product demonstrations, ‘how-to’ videos and a whole lot more.

Even business software is becoming social…

Business tools are increasingly integrating social media into their interfaces; Microsoft bought LinkedIn this year meaning they will integrate LinkedIn’s professional listings into Outlook and Dynamics 365, so your businesses can instantly tap into social data about prospective sales leads and new talent. People can personalise emails and messages, too.

Aim for the target…
Free ad targeting will decline on Facebook and to reach your consumers via the News Feed will cost you. Advertising targeting technology is getting more sophisticated and precise; Soc-Med can recommend how, when and where your advertising is best placed. We are ahead of the curve with this and we’ve led successful Facebook advertising strategies for ‘Positive About MS’, for instance, spending £96 to boost their advert helped reach over 507,000 people, resulting in 122,000 video views with over 10,000 reactions, comments and shares.

Social media moves fast. As a business owner, keeping up with the trends and changes can be a challenge and time that you just can’t dedicate to. But the team at Soc-Med the expertise and passion to keep on top of these trends; we know how brands have tapped into social media features to generate sales, expand their brand presence and reach new contacts.

If you want to find out more about how our team can help you boost your online presence across social media and reach new customers, give us a call on 0161 410 4455 or email our Director Kaz.