The difference between 30p and 70p a click

Anyone who can use a smart phone, can in theory use Facebook advertising for themselves.

So, why the need for social media strategists, marketers, researchers, content creators, copywriters, graphic designers and others used when creating a social media campaign?

Since 2010, when I first started using social media to help charities, local businesses and promoting personal projects, to 2015 when I took the leap to set up my own agency. The industry and the amount of companies/people offering social media services has skyrocketed!

It seems as though, in addition to the qualified/experienced/professional marketers out there, there was new bread of social media advertisers out there, who had learnt to do it themselves.

My challenge was to highlight my marketing background, membership of the chartered Institute of marketing and my general passion for marketing.

However, the only real way to do this was through adding value!

Is it worth is for 40p?

When it comes to adding value, the best way to do that, is through results, but what do we mean by results?

​We found, the difference between businesses doing social media for themselves or using us, was that we could urn 70p a click into 30p a click. That there was the value.

If we go back to what I said earlier about anybody being able to use social media, I believe anybody could achieve about 70p a click. The question is, why would someone use a social media agency to get 30p a click and save 40p?

So, now I had to consider adding value to a client. I did this by using a budget of £1000 a month, as an example. Using the figure 70p a click… That equals about 1400 clicks to their website.

This does not include the amount of time they have invested and the opportunity cost of them running the Facebook campaign rather than doing working on parts of the business.

How to get results!

Due to the experience gained and other variables mentioned above regards how we as marketers achieve results… from the same £1000 budget we can achieve 30p per click. This may not immediately sound like a huge saving, but when you consider the impact it has… it means:

That £1000 budget is now achieving, 30p per click and delivering over 3,300 clicks to the same website!

It is also worth bearing in mind, to achieve 3300 clicks based on 70p a click, it would mean a budget of £2332. So simple maths would tell you, using an agency, has saved you £1332.00!!!

This saving of £1332.00 is much much higher than any management or set up fee would be… So, straight away, the idea of using an agency suddenly no-brainer! Also, not forgetting the time invested by the business to achieve that 70p a click. This way, you simply tell us what your target is and what you want to achieve, and we make it happen.

Making the difference.

Rather than stressing the differences and the value I can bring as a theoretical discussion, I will keep it simple. Every click to the website will save my client 40p.

The next thing to consider is budget and just 40p’s I can save my client. More often than not, when clicks increase, so do sales… and when you realise something is working, it’s only natural to want more.

As a result. most my clients increase budgets and get even more bang for their buck!

If you’re not sure if you need someone else to do your social media or if you’ve not tried it yet and just need some advice, you can call me on 0161 410 4455 or if you prefer to message, you can do on Whatsapp or Messenger.

Outsourcing your social media? Here’s all you need to know – Part 2

Last week we introduced you to eight key considerations when choosing a social media management provider. We wanted to give you an all round view of the world of social media management; there are a plethora of different agencies offering various services. We understand handing over the reigns of your social media channels is a big deal, so take a look at the points below to help you make an informed decision when choosing your social media partner:

They position themselves as a social media management provider – The marketing industry is diverse, practitioners have multiple areas of expertise. What does the brand identity of your provider tell you? Do they brand themselves as a digital marketing agency, a content marketing agency, or do they focus purely on social media? The likelihood is that a provider that focuses purely on social will have more in-depth knowledge and expertise.
They understand strategy – Social media should be included in your overall business and marketing strategy; the team at your social media management provider will create a seperate social media strategy considering your target audience and business objectives, then mapping a clear plan with actions, timescales and metrics in place to measure success in line with your business objectives.
They continually evolve – We mentioned last week your provider should be on the cusp of emerging technology and trends; they should be able to demonstrate how they’ve used new tech for other clients and continue to adapt the strategy plan to make sure you are getting the results you want
They offer training – A great agency will provide training to equip you with skills and knowledge to better manage your social media, whether that’s etiquette on responding to rude customers, ephemeral content ideas or how not to use hashtags
They monitor, listen and respond to your customers in a “social” way – Engaging with a customer on social media is a different art to speaking to them over the phone; your social media management provider should understand that and they should always be looking for ways to cultivate leads, to cross-sell and to reach out to bloggers, consumers and influencers. Soc-Med have multiple years of delivering results and have a network of bloggers and influencers.

They keep in touch – Social media should be exactly that – social. Your social media management team should be proactive in their communication: picking up the phone, scheduling regular catch-up and evaluation meetings, digging deep and finding out about upcoming campaigns, new product lines and any changes that will impact the services they offer you.

Soc-Med offer all the services and considerations detailed here and in part 1 [hyperlink to part 1 article]; we spend time getting to know you, your team and your brand so we can create interesting, relevant and authentic content.

If you want to find out more about how we can work together to boost your online presence and reach new customers, give us a call on 0161 410 4455 or email our Director Kaz.

Social Media Services for Growing Your Business

Nowadays, social media marketing has become the most popular factors of networking sites. Social media incorporates social networks like Facebook, LinkedIn, Twitter and YouTube. Social media websites are used for social media marketing purpose. To generate content material in such forums, perception and information are required. Anyone can develop a website, but building a reputed presence is not an easy venture to reach out their target audience. If you want the best social media services, you must hire a professional expert who will make sure that you are advertising and marketing campaign will pay off.

Social media become usually viewed as the shape of speaking with others via instant massaging and blogging. It was not until numerous years ago people started seeing social media as an advertising and marketing tool. Social media in advertising and marketing is a short and easy way to share a business information such as products or services available to consumers. Targeting advertising is becoming a major role in as social media marketing. A large number of people who use social media is significant for organizations to advertise their products or services to. Networking is the largest component of marketing via social media. It goes form developing relationships with customers to attaining out to get new customers and the way to find the new people through social media sites.

Newspaper, TV, and radio had been the essential forms of commercial advertising before social media came into play. Now social media consisting of Twitter, Facebook, Tumbler, and Pinterest is used for advertising today, using social media is an approach is becoming extra effective in advertising than some other tactics.

Social media management is the act of monitoring and participating in social conversions across platforms. It is very important for many reasons. It is also very important that you use social media to take part in a conversion about your own brand, find out information about the industry in general, and your competitor. If you are not actually pursuing an active social media plan yet, you are able to get information and keeps a tab on what people are saying and this is important for trends and basic information.

Best way to communicate with potential clients:

These days networking sites offer the best platform to communicate directly with your target audience. Forgetting the user ‘s feedback and suggestions about the products and services, and know their demand, networking portals, and the perfect solution. Business companies can also receive the customer’s queries. These are the key reason why most of the social media companies avail the help of professionals shared networking receives networking services.

To Generate traffic on the web:

It is the good way to generate the traffic for your business. Professionals firms which offer Facebook ads services, SMO services effectively advertise business and brand over the web which allows the clients to enjoy the traffic to their websites.

Increase Revenue: At the end of the day, the goal of a social media campaign is to increase revenue. By using a social media platform to reach the people and generate refined web traffic, businesses significantly increase revenue, particularly when a search engine marketing firm develops and manages the campaign.

There are many more social media services available; however, each service will provide something different when it comes to benefits, and the specific audience you will have access to. All social media Platforms are not created equal and each service will provide something a little different. It will be up to the business owner to test which service will prove to be the best fit for the products and services they provide.

How Social Media Helps in Crowdfunding

Crowdfunding is rising popularity. It is the effective way to raise the money needed to complete many projects. You are now able to reach more audience and your results are more often. For organizations looking for recommendations on how may optimize your crowdfunding campaign for achievement, there are techniques and secrets that are sure to provide you with the best chance of a meeting your goals.

While thinking about starting a new business the first thing that comes in our mind is funding. There are many ways to raise money for a certain cause, but you don’t know how to do so. Personal savings, loans from friends, banks loans are the most popular way to collect the money. But before you launch your next project out into the crowdfunding, there are a few things you need to know.

Everything you need to know about crowdfunding

Crowdfunding is largely the process of pooling budget from the public “ crowd” where the finances are utilized to generate revenue to start an organization, invent a product and a social crowd. He growing reputation of the crowdfunding generation can majorly be attributed to the social media, statistics technology and the value-powerful nature of the manner. So, messaging and audience targeting are a vastly more critical audience to a crowdfunding campaign that they would to be a conventional advertising and marketing each.

Strategic social media:

Professionals exceedingly emphasized which you do not want a blanket presence on social media . What you need to do is to pick the networks so as to quality suit your advertising and content material techniques and where your possible supporters can be determined. You ought to no longer neglect to personalize your promotion so as in an effort to fit each platform.

You should clear about your idea, vision or your product. If you can’t explain the audience properly about your goals, your fundraising idea may be in useless. Likewise, a successful crowdfunding campaign calls for you lay out as many records regarding yourself and your product and your products as possible if you want to entice backers.

In the world of crowdfunding, you need to work with smartness. It is all about the message, you need on the focus which you want to resolve, in the preference to the blessings you provide. Don’t forget, you ‘re competing with the thousands of the other, very similar gives to the atmosphere, and you need to show your capability backers why your services and products solve their hassle better than others. Spending money on your product to an individual who don’t care sucks. Along with your message, your target market focused on is vital to the successful campaign. Even as starting the aperture and carpeting the net with your message may internet you one or two random backers, a targeted, direct advertising marketing campaign is the name of the game to funding your venture. The greater subtle and certain you may be about your target audience, the greater success you will be at turning in your message to them in a manner that makes them buy into your marketing campaign.

Finally, don’t consider crowdfunding as the give up all of the fund raising. Don’t forget relying on the website online , you must attain your purpose and you get not anything , so setting a smallest aim and exceeding is not best clever commercial enterprise , however it features as a form of social evidence for different prospective backers , would you lower back a venture that’s stay for a month and better secured for its goals.


In the end, your crowdfunding marketing campaign is handiest as exact because the time, attempt, and passion that you put into it. Like other varieties of fundraising, crowdfunding is an effective alternative in case your product is viable, wished, and popular along with your audience. however, if you haven’t executed your homework, anticipate being looking at a large to your bottom line on the cease of your campaign.